SOMEONE MADE UP EVERYTHING YOU KNOW.
WEAR THE IRONY, FUND THE EXPERTS
FEATURED BLOG POST
Its all made up.
Money isn’t real. Neither are titles, awards, grades, social status, borders, laws, or even AI. Every system we live by—every rule we follow—started as someone’s idea that the rest of us agreed to pretend was real.
But here’s the twist: it’s not all bad. Some of what we made up helps us build, connect, and create meaning together. Some of it? It was made to keep a few people in charge. Every invention, belief, and institution was dreamed up for a reason—sometimes to move society forward, sometimes to keep it exactly where it is.
Our shirts are a reminder of that. They’re not just fabric and ink—they’re wearable questions. A wink at the absurdity of our collective imagination. A rebellion against the things we take for granted.
Because once you realize it’s all made up
you can start making it up better.
WHAT HAVE THEY DONE TO US
WHAT HAVE THEY DONE TO US
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So, what are we supposed to do about it?
Every shirt we make starts as an idea — a thought experiment, a blog post, a question that pulls at the fabric of what we think is real. Each design is connected to a story: a deeper look into why we made something up, who it serves, and what happens if we stop believing in it.
When you buy a shirt, you’re not just wearing a design. You’re claiming a piece of the conversation. You’re wearing a thought — something that challenges the world around you and the rules inside your head.
Because ideas shouldn’t just live online. They should walk, move, exist, and collide out in the world.
When you wear one, you don’t just read the idea — you become it.
JOSHUA PALMS COMPANY
JOSHUA PALMS COMPANY
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For every issue in existence, someone has dedicated their entire life to understanding it. We should be listening to them
—Joshua Palms Company.
Our products share ideas.
Every Blog post has a matching shirt design. Find the ones you connect with and start spreading the word!
